Matt Roche

Work

• SalesAPE Senior Product Engineer

  Built the core agent system - production agents holding live sales conversations across web, email, SMS & WhatsApp. Built the training tools clients use to teach, test and trust their agents, cutting onboarding from a month to under a week. Now building Abi, the self-serve agent. salesape.ai →

• SuperStack Founder

  A link-in-bio powered by testimonials, for fitness instructors, studios & small businesses. Built the product and grew it to 100+ customers. superst.ac →

• Hyper Product Club Founder

  Product & engineering consulting for early-stage companies - customer discovery, growth experiments, and building alongside small teams. hyperproduct.club →

Previously

• Move Technologies / MoveGB Product Lead

  A fitness marketplace turned B2B2C platform. Joined as a software engineer and data analyst, became product lead - we captured a third of the UK leisure centre market and made the Deloitte Fast50. movegb.com →

• Wriggle Software Engineer

  A local food & drink marketplace. Built their website.

Kind words

Notes from people I’ve built with - collected on SuperStack.

Tinkering

• Walle

  A palm-sized robot on an ESP32 - hold his face to talk, and speech streams back through OpenAI Realtime via a Cloudflare relay. He blinks, breathes, gets moody, and falls asleep with drifting Z's.

• Cage World Cup

  A Nicolas Cage–themed World Cup sweepstake, for my mates. cage.hyperproduct.club →

• Botwars

  A browser 3D battle game where Claude and GPT generate the bots - and their looks - from a plain-English description. github.com/m-r0che/botwars →

Writing

• Software as Artisanship

  Occasional writing on building software with care. on Substack →